Okay every since I came across Atozzio: The Imprint, I have been feverlishy searching for hot new artist that people may not be talking about, but the music is on point. Well I found another one: Latif. Now I’m sure some have heard of him, but I hope that he get’s his chance to become mainstream. His new album: Love, Life is a great R/B piece of work. Check out how you can keep up with this budding star. And check out a few of my favorite tracks from his new album.
Corey Latif was born in Philadelphia, Pennsylvania. His early passion for music came mainly from his parents, who, ironically, were not musically-inclined. This passion for music developed into an interest in singing. A close friend of Latif’s family, Teddy Pendergrass, served as a mentor for the young budding artist. It was this mentorship that taught Latif how to “deliver” songs. This relationship was nurtured by Latif being taken along with Teddy to various interviews and appearances. It was this that led to Latif being noticed by the daughter of a label executive. Which brought about his first recording contract with Sony/550.
Latif was given a demo deal, which helped him hone his writing skills, and gave him knowledge about the recording process. Latif’s vocals were featured in a highly popular commercial for a local bank.
In 2001, the buzz from winning the competition was enough to draw the eye of Kedar Massenburg. This actually worked out well for Latif, because the “taste of spotlight” from the performance convinced him to tell his parents that he did not want to go back to Berklee College of Music. He wanted work on his music fulltime. His mother gave him one semester to prove himself, or he had to go back to school. Massenburg became interested in Latif, and signed him to Universal Motown Records.
Latif’s debut album on Universal Motown was called Love in the First. Only one single, “I Don’t Wanna Hurt You” was released. The majority of the album was mainly written by Latif, with production by Ryan Leslie, Bryan-Michael Cox, Adonis Shropshire, Greg Charley, Andy C, Teddy Bishop, Mechalie Jamison, D “French” Spencer, and Sean Garrett.
Latif is currently in the studio working on his second album for release in the states. He has garnered a huge fan base worldwide with two recent releases in Japan and touring Europe yearly. As a writer, Latif has written for many gold & platinum artists, such as Chris Brown, Musiq Soulchild, JoJo, Cassie, The Roots, Faith Evans, and many others